Thursday, September 26, 2013

PSA Week: Danger~ Women at Work

Welcome back sports fans and let us assume that the next PSA has more than its fair share of insulting demeanor not unlike the previous films of insulting our intelligence in thermal dynamics as well as the difference between a gay man and a pedophile.  So why not insult the opposing gender next?  Yes ladies this next PSA is all about bashing those dainty little flowers that have the audacity to serve in the work force.  So put on your hard hats girls, remember to lift with your knees and for gosh sakes don’t break a nail.  This is Danger- Women at Work.

Well these potatoes don't peel themselve, young man.

They’re women. I need hard working spoilers on this site not more women.









Not to be confused with the rather enjoyable Sam Newfield dramatic comedy with a zany three women moving team with a long haul truck; this particular public service announcement was created during the height of WWII and depicts the dangers allowing women more freedoms out of the kitchen and household doing a man’s hard day’s work.   With the complete misogynistic mentality of this PSA I had the hardest time watching this without getting snarly.  With the lady narrative women have to be shown that work clothes and not dresses are the order of the day.  Yes because what woman would understand about snagging clothes in a machine or that long free flowing hair may get caught in a door or possibly hooked on heavy equipment.

Oh dear, I spot welded my coffee cup again.














Women stepping in to do a man’s job and becoming self-reliant and understanding of safety rules is just as important as producing service and merchandise.   Most of the short is showing different walks of life trying to fit in and pushing to get goods and services out for the country to get back on its feet.  Remember this is just getting over the Depression era.   It goes on to state that the ladies from simple farm towns and households have never known such hard work in their lives but gosh these gals give it their all.

Well ma'am this is my unit you will handling. Heh.














That being said the theme of this PSA is condescending and patronizing how women are slow to obtain skills and talents.   Seriously it was painful to hear this bile.   I honestly waited for someone to start ruffling their collective hair and offering a treat for following instructions.   It went further on to warn the Axis how these girls have their fellas’ backs with bullets and bombs at the ready and we don’t know if they are quite up to snuff.


And now I have just a few technical issues with this film.  The camera work was shimming like a hula dancer during a Hawaiian luau event.  I think any photophobic might have some issues watching it from that alone if the material shouldn’t disgust them to great levels.   Ladies I have to say if you feel inclined to watching this that frankly I found this to be more sexist than a beer commercial ad.  That being said I have given fair warning.  

For you fellas giving this a gander, you will see a frame of mind that maybe your great-uncles or grandfathers may behave but most likely nothing to this level given having been in a relationship long enough to share emotions and feelings.   The men that wrote this scandalous pile of excrement have never respected a woman’s opinion let alone bothered with acknowledging women having one worth noting.

We really need to get a union going.

No comments:

Post a Comment